A review of the effectiveness of mass media interventions which both encourage quit attempts and reinforce current and recent attempts to quit smoking

The aim of this review was to synthesise evidence evaluating the effectiveness of mass media interventions on helping people to quit smoking/tobacco use and/or to prevent relapse. These interventions were considered for both the effectiveness of the channel of communication and also for the effectiveness of message content, and this is reported under six research questions. Particular emphasis was placed on evaluating relevance to the UK setting and effectiveness within population groups such as young people, pregnant smokers and hard to reach communities.